Volvo Car Group

Agency: DigitasLBi      Client: Volvo Car Group    Role: Lead Strategist/Project Manager

Background

At DigitasLBi, I was the lead strategist and project manager for Volvo Car Group running multiple of campaigns and projects.I develop and secure leadership buy-in for new content strategy to support short-and long-term marketing goals with an insight driven report and strategy. Weekly meetings in an Agile and Sprint project workflow. 

Volvo Car Group 

Volvo Car Group (Volvo Cars) is owned by Zhejiang Geely Holding (Geely Holding) of China with ith Scandinavian roots.They have created world-changing innovations since the first Volvo rolled off the production line in 1927. Today, Volvo Cars is one of the most well-known and respected car brands and is heralding an all-electric future.

Highlights

I've commanded multiple 100,000SEK+ activation global branding campaigns and projects such as the Drive Me, Autonomous driving program, which generated over 6.7 mill social impressions and 147K live stream views at the Detroit Auto Show autonomous driving press conference. Resulting in #Volvo trending on Twitter within first hour of presentation.