Autumn Winter 2020 product
launch and campaigns
At Advance, I was the lead social strategist working on numerous ECCO product launches globally. This included working closely with ECCO’s marketing and creative teams to ensure to create thumb-stopping assets to raise awareness and drive sales results. This included social media conversion campaigns and awareness campaigns.
ECCO is a leading Danish shoe manufacturer and retailer. ECCO’s products are sold globally with over 2,250 ECCO physical stores and more than 14,000 sales points.
Recently they have increased their e-commerce efforts and with that journey, ECCO Shoes saw a 17% improvement in product page conversions.
The AW2020 product launch and campaigns consist of development of an umbrella concept for the 3 product lines that would help market ECCO in a compelling way to a global target audience. These included moodboarding and creating separate visual identities brought to life through a series of photoshoots then translated into the following: